own-brand

own-brand ˌown-ˈbrand adjective [only before a noun] MARKETING COMMERCE
own-brand products have on them the name of the shop that is selling them, rather than the producer's name; = own-label AmE:

• We indicate the recyclability of the packaging on our own-brand products.

— compare generic

* * *

own-brand UK US adjective [before noun] UK (US store brand)
MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own-brand products/goods »

The gradual evolution of quality own-brand products from Europe's big store groups has changed the way consumers think about shopping.

own brand noun [C] (US store brand)
»

Supermarket own brands are almost invariably cheaper than branded goods.

See also OWN-LABEL(Cf. ↑own-label)

Financial and business terms. 2012.

Look at other dictionaries:

  • own-brand — own brandˈ or own laˈbel adjective (of a commodity) carrying the trademark or label of the store that sells it (also noun) • • • Main Entry: ↑own * * * own brand «OHN BRAND», adjective. bearing the name or brand of the store which sells it… …   Useful english dictionary

  • own brand — UK US adjective [before noun] UK (US store brand) ► MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own brand products/goods »The gradual… …   Financial and business terms

  • own brand — own label; distributor brand; private brand; house brand A product sold under a distributor s own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer s… …   Big dictionary of business and management

  • own brand — adj BrE own brand goods are specially produced and sold by particular shops and have the name of the shop on them American Equivalent: store brand ▪ Tesco s own brand tomato sauce …   Dictionary of contemporary English

  • own brand — UK US adjective british own brand products are things that a particular shop makes for itself. They have the name of the shop on their label. Thesaurus: words used to describe shops and their productshyponym …   Useful english dictionary

  • own brand — own brands N COUNT Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. [BUSINESS] This range is substantially cheaper than… …   English dictionary

  • own brand — ► NOUN Brit. ▪ a product manufactured specially for a retailer and bearing the retailer s name …   English terms dictionary

  • own brand — adjective BrE own brand goods are specially produced and sold by particular shops and have the name of the shop on them; store brand AmE: Sainsbury s own brand tomato sauce …   Longman dictionary of contemporary English

  • own-brand — adj. Own brand is used with these nouns: ↑product …   Collocations dictionary

  • own brand — UK / US adjective British own brand products are things that a particular shop makes for itself. They have the name of the shop on their label …   English dictionary

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